Little Chinese Everywhere · Privacy

Privacy Policy

Last updated July 2026

This Privacy Policy sets out how Little Chinese Everywhere and its related business entities protect the privacy of your personal information.

Little Chinese Everywhere operates through separate legal entities depending on the service provided:

1. Tours and Travel Experiences

Boutique Experience Group Pty Ltd (ABN 77 690 688 834) trading as Boutique China (referred to in this document as \"Boutique China\", \"we\", \"our\", or \"us\") is responsible for personal information collected in connection with tour enquiries, travel bookings, travel arrangements and the delivery of travel services.

2. Online Shop and Merchandise

The Little Chinese Everywhere online shop, including the sale of merchandise such as T-shirts, sleeping masks, postcards and other travel-related products, is operated by:

FYB Digital FZCO
IFZA Business Park, DDP, Premises No 49564-001
PO Box: 342001
Building A1, Dubai Digital Park
Dubai, United Arab Emirates

FYB Digital FZCO is responsible for personal information collected in connection with merchandise purchases, including order processing, payment processing, fulfilment, shipping and customer support.

Depending on the service you use, your personal information may be collected, held, used and disclosed by the relevant entity responsible for providing that service.

This Policy is subject to the General Data Protection Regulation 2016/679 (\"GDPR\") if you are based in the European Union or UK during your interactions with us (other than when you are in the European Union or UK solely for travel purposes) (\"EU Individual\").

1. Scope

This Privacy Policy applies to the collection, holding, use and disclosures of personal and sensitive information provided about individuals to Boutique China through the use of the website, littlechineseeverywhere.com (\"the website\"), other applications related to Boutique China and any services offered or provided by Boutique China (\"services\"). In this Privacy Policy, we also explain how you can contact us if you have a query about any personal or sensitive information that we may be holding about you.

If you are an EU Individual, please refer to section 17, which deals with matters specific to EU Individuals.

2. Acknowledgement

By continuing to use the website and/or services or when you purchase services from Boutique China, you acknowledge that you have had the opportunity to read this Privacy Policy. You also acknowledge and consent to Boutique China collecting, holding, and disclosing personal information supplied by you and retaining and/or using your personal information.

We may do so subject to the terms of this Privacy Policy, the website, any terms and conditions that apply to any services that we provide to you, and any other applicable contracts.

If you provide us with personal and/or sensitive information of a third party individual, for example other people travelling with you, you will be responsible for informing the individual of the existence of this Privacy Policy and obtaining their consent for their personal or sensitive information to be provided to Boutique China for the purposes indicated in this Privacy Policy or as otherwise indicated at the time of collection.

3. Purpose

The purpose of this Privacy Policy is to:

clearly communicate the personal and sensitive information handling practices of Boutique China;
enhance the transparency of Boutique China's information collection processes; and
give individuals a better understanding of the sort of personal information that Boutique China holds, and the way Boutique China handles that information.

4. Personal Information

In this Privacy Policy, \"personal information\" has the same meaning as defined by section 6 of the Privacy Act 1988 (Cth), as amended: information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information or opinion is true or not, and whether the information or opinion is recorded in material form or not.

Personal information may include your name, address (including previous addresses), information about you (including medical information), passport or other identification documents, contact telephone number(s), e-mail addresses, bank account and credit card details, and details about flight, hotel, transfers and other related travel details and/or other information that is necessary for the delivery of our services to you.

5. Sensitive Information

We will only collect your sensitive information with your consent and where information is reasonably necessary for one or more of our services.

We will only use and disclose your sensitive information for the primary purpose for which it was collected or a purpose that is directly related to this primary purpose and is reasonably expected. You consent to the use and disclosure on this basis. If for example we have collected information about any medical conditions you are suffering, then you consent to us disclosing this information to our service providers (for example ground operators) if they reasonably have a need to know such information in order to safely supply services for your benefit.

We will not otherwise collect, use or disclose sensitive information about you unless required to do so by law.

In this Privacy Policy, \"sensitive information\" has the same meaning as defined by section 6 of the Privacy Act. Sensitive information may include information or an opinion about your health information.

6. Collection of personal information

In the course of regular business activity and in order to use the website and/or our services, Boutique China will from time to time collect, require and otherwise deal with your personal and/or sensitive information.

Boutique China collects personal and/or sensitive information from individuals in numerous ways, including when an individual:

visits or uses the website or social media channels;
contracts or corresponds with Boutique China in person or via telephone, email, mail or directly through our website;
makes a purchase(s) from Boutique China or enquires about travel arrangements with us;
makes payment of an invoice; or
provides us with personal and/or sensitive information, including for example allowing information on social media to be shared with us or signing up for a promotion or competition or when you subscribe to receive marketing from us (e.g. a newsletter).

For merchandise purchases made through the Little Chinese Everywhere online shop, FYB Digital FZCO may collect additional information required to process and fulfil orders, including:

Customer name;
Email address;
Shipping address;
Billing information;
Order details;
Payment-related information processed through third-party payment providers; and
Communications relating to customer service, returns and refunds.

FYB Digital FZCO may use third-party fulfilment partners, including partners located in China, to store, pack and ship merchandise directly to customers. Such partners will only receive information necessary to fulfil customer orders.

Boutique China does not generally take steps to:

verify personal and/or sensitive information about any individual disclosed to it; or
seek additional personal and/or sensitive information about any individual on the basis of information disclosed to it,

except in circumstances where it is reasonably necessary for us to do so or as may be required by law, including (but not limited to) confirming the identity of an individual seeking access to personal and/or sensitive information.

7. Cookies

To ensure we are meeting the needs and requirements of our website users, and to continue to develop our online services, we may collect aggregated information through the use of cookies:

Strictly necessary cookies: These cookies are required for the website to function and cannot be switched off. They are usually set in response to actions such as setting privacy preferences, logging in, or filling in forms;
Performance and analytic cookies: These cookies help us understand how visitors use our website, such as which pages are most frequently visited and how users navigate the site. This helps us improve the performance and usability of our website;
Marketing and advertising cookies: These cookies may be used to deliver relevant advertisements, measure the effectiveness of campaigns, and track interactions with our marketing content across platforms.

We only use non-essential cookies (such as analytics and marketing cookies) where you have given consent through our cookie banner or preference settings, where required by applicable law.

When you first visit our website, you will be presented with a cookie banner allowing you to:

accept all cookies;
reject non-essential cookies; and/or
manage your cookie preferences.

You can also change or withdraw your consent at any time by adjusting your browser settings or using the cookie preference tool available on our website (if implemented). Please note that disabling some cookies may affect the functionality of certain parts of the website.

Some cookies may be set by third-party service providers, such as analytics tools or advertising platforms. These third parties may process your data in accordance with their own privacy policies.

8. Use of personal information

Any personal information collected by Boutique China will be used for the purpose for which it was given to Boutique China, for purposes which are directly related to those purposes, for purposes which you have otherwise consented to, or otherwise in accordance with the law or this Privacy Policy.

9. Direct marketing communications

We may contact you using the contact details which you provide to us in order to provide you with direct marketing communications about our services in accordance with the law.

You may opt out of receiving direct marketing communications from us at any time by contacting us using the details set out below or by functionality within such communications.

10. Disclosure

We may disclose personal and/or sensitive information we hold to various persons including to:

our directors, officers, employees and other associated companies or related entities or organisations;
our contracted service providers;
credit card providers, credit reporting and fraud checking agencies;
government, regulatory and law enforcement agencies where the disclosure is required or authorised by law;
our professional advisors, including our accountants, auditors and lawyers;
third party suppliers of products or services which you have selected (such as airlines, ground operators, hotels and insurance providers);
third party travel service providers who assist in fulfilling the booking you have made;
any online booking facility operator and host and others who assist in providing these services.

11. Overseas Disclosure

We may disclose personal and/or sensitive information to overseas recipients in order to provide services.

Generally, we will only disclose your personal information to these overseas recipients in connection with our services such as facilitation or fulfilment of your travel booking and/or to enable the performance of administrative and technical services by them on our behalf.

12. Access to personal information

If you would like access to your personal and/or sensitive information, please contact our office directly via the contact details found below under \"Contact\".

13. Correction of personal information

If Boutique China holds personal and/or sensitive information about you and you believe that any of the information we hold about you is inaccurate, out of date or incomplete, please make a request to our office for correction. Contact details can be found below.

14. Storage and Security

Boutique China will take reasonable steps to protect the personal and/or sensitive information we hold from misuse, interference, loss and unauthorised access, modification or disclosure. Boutique China may store personal information physically and/or electronically.

15. Links — external websites

Please note that our website may contain links to other external websites. These links are provided as a convenience to you. Boutique China is not affiliated with these sites and accordingly has no control over, and is not responsible for, their content, activities, privacy practice or other policies. Links to external websites are not covered by this Privacy Policy.

16. General — Change to Privacy Policy

This is our current Privacy Policy. Please note that we reserve the right to amend, modify, remove or vary this Privacy Policy at any time and without notice. You should check this page regularly to take notice of any changes we may have made to this Policy.

To obtain a current version of our privacy policy, please contact Boutique China via the contact details below.

17. GDPR

If you are a resident of the European Union or the UK you have certain rights and protections under the EU General Data Protection Regulation and the UK General Data Protection Regulation regarding the processing of your personal data.

Where the GDPR applies, the meaning of \"personal information\" has the same meaning as \"personal data\" and the meaning of \"sensitive information\" will apply as information concerning the processing of special categories of personal information (\"sensitive data\") under the GDPR.

For the purposes of the GDPR we will either be the \"data processor\" or \"data controller\" for any personal information you provide to us in connection with our relationship. The precise role we will be assuming is dependent on the context of our relationship with you and the purpose of the processing being undertaken.

Under the GDPR, use of personal information must be based on a legal basis and we are required to provide you with information about this use. We rely on lawful means of processing your personal data, including the following:

where it is necessary to fulfil a contract with you. This includes where we collect your personal data to enable us to provide you with our services;
where you have given us valid consent to use your personal data. We will rely on that consent and only use the personal data for the specific purpose for which you have given consent;
where it is to further our legitimate interests which could include usage statistics, analytics and internal analysis so we can improve our services to you.

We note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. If you need details about the specific legal ground Boutique China is relying on to process your personal data, please contact Boutique China.

Nothing in this Privacy Policy affects any rights you may have under the General Data Protection Regulation. To exercise any of your rights please contact Boutique China via the contact details set out below under \"Contact\".

18. Withdrawing your consent

You can withdraw your consent to our collection or processing of your personal data. You can do so by contacting us or by opting out of email newsletter communications by following the instructions in those emails or by clicking unsubscribe. If you withdraw your consent to the use of your personal data, you may not have access to our services and we might not be able to provide you with our services. In some circumstances, where we have a legal basis to do so, we may continue to process your information after you have withdrawn consent. For example, if it is necessary to comply with an independent legal obligation or if it is necessary to do so to protect our legitimate interest in keeping our services secure.

19. Contact

If you have any questions or concerns about how we handle your personal or sensitive information or if you wish to access or amend personal and/or sensitive information we hold about you, please make a request in writing. All correspondence should be directed to:

Email: hello@littlechineseeverywhere.com
Phone: +61 3 8686 9097

If you decide to contact us for any of the reasons above, we request that you provide us with sufficient details regarding your reason for getting in touch with us. We note that if necessary, we will ask you to provide us with a copy of your ID, passport or other valid identity document.

20. Complaints

If you have any enquiries about this Privacy Policy or wish to make a complaint about a matter relating to privacy please contact us using the details set out above (refer to \"Contact\").

We will investigate and consider any complaint received by us and a response will be provided to the complainant as soon as practicable.

You may also lodge a complaint with the Office of the Australian Information Commissioner or with your local data protection authority.

Website Privacy Policy

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

Account means a unique account created for You to access our Service or parts of our Service.
Affiliate means an entity that controls, is controlled by or is under common control with a party, where \"control\" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
Company (referred to as either \"the Company\", \"We\", \"Us\" or \"Our\" in this Agreement) refers to FYB Digital FZCO, IFZA Business Park, DDP, Premises No 49564-001, PO Box: 342001, Building A1, Dubai Digital Park, Dubai, United Arab Emirates.
Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
Country refers to: United Arab Emirates
Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
Personal Data is any information that relates to an identified or identifiable individual.
Service refers to the Website.
Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Website refers to Little Chinese Everywhere, accessible from http://www.littlechineseeverywhere.com
You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

If your order arrives damaged or you receive the wrong item, please contact us within 7 days of delivery with clear photos. We'll make it right.

Types of Data Collected

Personal Data

While using Our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to:

Email address
Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that your browser sends whenever you visit our Service or when you access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies we use may include:

Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if you do not accept Cookies, you may not be able to use some parts of our Service. Unless you have adjusted your browser setting so that it will refuse Cookies, our Service may use Cookies.
Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be \"Persistent\" or \"Session\" Cookies. Persistent Cookies remain on your personal computer or mobile device when you go offline, while Session Cookies are deleted as soon as you close your web browser.

We use both Session and Persistent Cookies for the purposes set out below:

Necessary / Essential Cookies
Type: Session Cookies
Administered by: Us
Purpose: These Cookies are essential to provide you with services available through the Website and to enable you to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that you have asked for cannot be provided, and we only use these Cookies to provide you with those services.

Cookies Policy / Notice Acceptance Cookies
Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

To provide and maintain our Service, including to monitor the usage of our Service.
To manage Your Account: to manage your registration as a user of the Service. The Personal Data you provide can give you access to different functionalities of the Service that are available to you as a registered user.
For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services you have purchased or of any other contract with Us through the Service.
To contact you: To contact you by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about, unless you have opted not to receive such information.
To manage your requests: To attend and manage your requests to us.
For business transfers: We may use your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
For other purposes: We may use your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share your personal information in the following situations:

With Service Providers: We may share your personal information with Service Providers to monitor and analyze the use of our Service, to contact you.
For business transfers: We may share or transfer your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business to another company.
With Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any other subsidiaries, joint venture partners or other companies that we control or that are under common control with Us.
With business partners: We may share your information with our business partners to offer you certain products, services or promotions.
With other users: when you share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

Your consent to this Privacy Policy, followed by Your submission of such information represents your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Delete Your Personal Data

You have the right to delete or request that we assist in deleting the Personal Data that we have collected about you.

Our Service may give you the ability to delete certain information about you from within the Service.

You may update, amend, or delete your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage your personal information. You may also contact us to request access to, correct, or delete any personal information that you have provided to Us.

Please note, however, that we may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

Comply with a legal obligation
Protect and defend the rights or property of the Company
Prevent or investigate possible wrongdoing in connection with the Service
Protect the personal safety of Users of the Service or the public
Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from anyone under the age of 13 without verification of parental consent, we take steps to remove that information from our servers.

If we need to rely on consent as a legal basis for processing your information and your country requires consent from a parent, we may require your parent's consent before we collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the \"Last updated\" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, you can contact us:

By email: support@littlechineseeverywhere.com

Website Content, Blog and Newsletter Information

When you interact with Little Chinese Everywhere's travel content, including travel guides, articles, newsletters, comments, promotions or other editorial features, we may collect information such as your name, email address, preferences and communication history.

This information may be used to provide requested content, send newsletters, improve our website experience, understand audience interests and communicate relevant updates where permitted by applicable law.