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  "title": "Butuo County – Unique Fashion",
  "excerpt": "Butuo County, in the heart of Sichuan’s Liangshan region, bursts with color and spirit, where the Yi ethnic group’s vibrant traditional dress and lively culture create a feast for the senses.",
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  "destination": {
    "country": "China",
    "province": "Sichuan",
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  "excerptHtml": "<p>Butuo County, in the heart of Sichuan’s Liangshan region, bursts with color and spirit, where the Yi ethnic group&#8217;s vibrant traditional dress and lively culture create a feast for the senses.</p>\n",
  "contentHtml": "\n<p>In Butuo County, fashion is more than clothing — it’s a language of identity, pride, and celebration. The Yi people are known for their bold, colorful garments embroidered with intricate patterns and adorned with silver jewelry. Walking through the markets and villages feels like wandering through a living gallery of artistry, where every piece tells a story of heritage and dreams. Festivals light up the town with swirling skirts, ceremonial headdresses, and an infectious energy that pulls you into the rhythm of Yi life. Tradition here isn’t a relic; it’s worn proudly every day.</p>\n\n\n\n<figure class=\"is-type-video is-provider-youtube\"><div>\n<iframe title=\"Expensive Fashion In China&#039;s Poorest Region I S2, EP91\" width=\"800\" height=\"450\" src=\"https://www.youtube.com/embed/oHDIvUe7ykY?list=PLU4Dk-FV9Ax9mONzrCGZP7RBMCvvpnBPP\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen></iframe>\n</div></figure>\n\n\n\n<p>The people of Butuo are lively, creative, and deeply connected to their customs. Music, dance, and storytelling are essential threads in the fabric of daily life, often shared spontaneously in gatherings large and small. Children learn the traditional arts from a young age, carrying forward the vibrant spirit of their ancestors. Visitors are welcomed with open arms and often swept into the joyful whirl of a local celebration. Life here radiates a warmth and pride that is both humbling and infectious, leaving travelers with memories of heartfelt connection and dazzling color.</p>\n\n\n\n<figure class=\"size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https://jcwejfnxuwwffrrxjmkn.supabase.co/storage/v1/object/public/site-media/wp-content/uploads/2025/05/Screenshot-2025-05-01-at-17.13.13-1024x611.jpg\" alt=\"\" srcset=\"https://jcwejfnxuwwffrrxjmkn.supabase.co/storage/v1/object/public/site-media/wp-content/uploads/2025/05/Screenshot-2025-05-01-at-17.13.13-1024x611.jpg 1024w, https://jcwejfnxuwwffrrxjmkn.supabase.co/storage/v1/object/public/site-media/wp-content/uploads/2025/05/Screenshot-2025-05-01-at-17.13.13-300x179.jpg 300w, https://jcwejfnxuwwffrrxjmkn.supabase.co/storage/v1/object/public/site-media/wp-content/uploads/2025/05/Screenshot-2025-05-01-at-17.13.13-768x459.jpg 768w, https://jcwejfnxuwwffrrxjmkn.supabase.co/storage/v1/object/public/site-media/wp-content/uploads/2025/05/Screenshot-2025-05-01-at-17.13.13-1080x645.jpg 1080w, https://jcwejfnxuwwffrrxjmkn.supabase.co/storage/v1/object/public/site-media/wp-content/uploads/2025/05/Screenshot-2025-05-01-at-17.13.13.jpg 1494w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" /><figcaption><em>Traditional Dress for the Butuo Festival</em></figcaption></figure>\n\n\n\n<p>Butuo’s landscape is a dramatic backdrop to its cultural richness — steep mountains, deep valleys, and rivers winding like silver threads through the land. Small villages perch precariously on hillsides, their terraced fields clinging to the slopes. Nature here is as wild and vibrant as the people, with changing seasons painting the countryside in brilliant hues. Every sunrise and sunset over Butuo feels like a performance, a reminder of the beauty that flourishes when people and nature live closely intertwined. It’s a corner of China that feels fiercely alive.</p>\n\n\n\t\t<div>\n\t\t\t\t<div data-id=\"b4ded80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div>\n\t\t\t\t<div data-id=\"0589c8a\" data-element_type=\"widget\" data-e-type=\"widget\" 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aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 9\"><a data-lce-lightbox=\"yes\" data-lce-lightbox-group=\"0589c8a\" href=\"https://jcwejfnxuwwffrrxjmkn.supabase.co/storage/v1/object/public/site-media/wp-content/uploads/2025/06/DSC08788.jpeg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https://jcwejfnxuwwffrrxjmkn.supabase.co/storage/v1/object/public/site-media/wp-content/uploads/2025/06/DSC08788-1536x1026.jpeg\" alt=\"\" width=\"1536\" height=\"1026\" /></figure></a></div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 9\"><a data-lce-lightbox=\"yes\" data-lce-lightbox-group=\"0589c8a\" data-lce-lightbox-title=\"Butuo Landscape\" href=\"https://jcwejfnxuwwffrrxjmkn.supabase.co/storage/v1/object/public/site-media/wp-content/uploads/2025/06/DJI_20240721052003_0021_D.jpeg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https://jcwejfnxuwwffrrxjmkn.supabase.co/storage/v1/object/public/site-media/wp-content/uploads/2025/06/DJI_20240721052003_0021_D-1536x862.jpeg\" alt=\"Butuo Landscape\" width=\"1536\" height=\"862\" /><figcaption>Butuo Landscape</figcaption></figure></a></div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 9\"><a data-lce-lightbox=\"yes\" data-lce-lightbox-group=\"0589c8a\" data-lce-lightbox-title=\"Traditional Dress\" href=\"https://jcwejfnxuwwffrrxjmkn.supabase.co/storage/v1/object/public/site-media/wp-content/uploads/2025/06/DJI_20240722164029_0081_D.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https://jcwejfnxuwwffrrxjmkn.supabase.co/storage/v1/object/public/site-media/wp-content/uploads/2025/06/DJI_20240722164029_0081_D-1536x866.jpg\" alt=\"Traditional Dress\" width=\"1536\" height=\"866\" /><figcaption>Traditional Dress</figcaption></figure></a></div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 9\"><a data-lce-lightbox=\"yes\" data-lce-lightbox-group=\"0589c8a\" data-lce-lightbox-title=\"Dress worth 10000 USD\" href=\"https://jcwejfnxuwwffrrxjmkn.supabase.co/storage/v1/object/public/site-media/wp-content/uploads/2025/06/DJI_20240722090606_0015_D.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https://jcwejfnxuwwffrrxjmkn.supabase.co/storage/v1/object/public/site-media/wp-content/uploads/2025/06/DJI_20240722090606_0015_D-1536x866.jpg\" alt=\"Dress worth 10000 USD\" width=\"1536\" height=\"866\" /><figcaption>Dress worth 10000 USD</figcaption></figure></a></div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 9\"><a data-lce-lightbox=\"yes\" data-lce-lightbox-group=\"0589c8a\" data-lce-lightbox-title=\"Festival Ground\" href=\"https://jcwejfnxuwwffrrxjmkn.supabase.co/storage/v1/object/public/site-media/wp-content/uploads/2025/06/DJI_20240721102817_0041_D.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https://jcwejfnxuwwffrrxjmkn.supabase.co/storage/v1/object/public/site-media/wp-content/uploads/2025/06/DJI_20240721102817_0041_D-1536x864.jpg\" alt=\"Festival Ground\" width=\"1536\" height=\"864\" /><figcaption>Festival Ground</figcaption></figure></a></div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 9\"><a data-lce-lightbox=\"yes\" data-lce-lightbox-group=\"0589c8a\" data-lce-lightbox-title=\"Butuo from above\" href=\"https://jcwejfnxuwwffrrxjmkn.supabase.co/storage/v1/object/public/site-media/wp-content/uploads/2025/06/DJI_20240719173239_0065_D.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https://jcwejfnxuwwffrrxjmkn.supabase.co/storage/v1/object/public/site-media/wp-content/uploads/2025/06/DJI_20240719173239_0065_D-1536x864.jpg\" alt=\"Butuo from above\" width=\"1536\" height=\"864\" /><figcaption>Butuo from above</figcaption></figure></a></div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 9\"><a data-lce-lightbox=\"yes\" data-lce-lightbox-group=\"0589c8a\" href=\"https://jcwejfnxuwwffrrxjmkn.supabase.co/storage/v1/object/public/site-media/wp-content/uploads/2025/06/DSC08826.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" 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